A virtual image of how Holland Heineken House at Alexandra Palace will look.

Alexandra Palace is giving Haringey residents the chance to gain exclusive access to the Holland Heineken House during the Olympics.

Netherlands' Crown Prince Willem-Alexander and Princess Maxima are likely to be key royal figures at the Palace as it hosts Holland Heineken House for the Olympics. Picture: PA/Lewis Whyld

In partnership with Heineken, the Palace will today release details on its website about how residents can get their hands on 500 pairs of free tickets for the house’s opening ceremony on July 26.

The tickets are reserved exclusively for Haringey residents and will be allocated by a random electronic draw after residents have registered their details online.

Approximately 75 per cent of the tickets for the 18-day festival have been reserved for Dutch nationals, with the Palace acting as the Netherlands’ official Olympic Village venue.

The remaining 25 per cent of tickets, available to visitors of all nationalities and costing 12.50 euros per day, have been available to buy online since Monday.

Holland Heineken House celebrates its 20th anniversary this year, having run at every summer and winter Olympic Games since Barcelona 1992.

Norbert Cappetti, communications manager for Holland Heineken House, told the Journal: “Everyone wants to know what these crazy Dutch are going to be doing!

“This is going to be the biggest house ever. When we started looking at venues we visited Ally Pally quite early and it was love at first sight. We have an iconic panoramic view.”

As the home of all Dutch athletes and supporters during the Games, the Palace will be transformed into a village of Olympic attractions set to welcome up to 6,000 visitors each day.

Organisers expect a number of high-profile visitors during the 18-day run, including members of the Dutch royal family.

Among the attractions inside the Palace will be a Dutch bar and kitchen, a shopping precinct, an athletes area and an active zone where visitors can try cycling, fencing and even the 100m sprint.

The Palace’s Great Hall will become the Medal Ceremony Hall, including a 500-seater grandstand, where medal-winning Dutch athletes will be welcomed by supporters for a grand celebration.

The hall will then play host to performances from different Dutch entertainers and DJs each night, as well as a number of international acts. Mr Cappetti added: “It’s a house with a very open character, the VIPs, athletes and performers mixing with the general audience.”

Holland Heineken House runs from July 26 until August 12. To find out more about the free tickets for Haringey residents, visit www.alexandrapalace.com.