A photo of one of the UK's first Waitrose stores in Victoria Parade, Muswell Hill, taken in the 1920s.
‘Little Waitrose’ opens in Muswell Hill after 58-year absence
by Tim Lamden
Thursday, July 5, 2012
4:32 PM
It’s fair to say a few things have changed since the last time Waitrose opened its doors to Muswell Hill residents.
When the well-known retailer welcomed the first customers to its Victoria Parade branch in 1919, fresh game and towers of canned goods filled the windows while customers’ shopping was delivered by bicycle.
But it is unlikely residents will see rabbits hanging outside the front of Waitrose’s new convenience store in Muswell Hill Broadway, dubbed a “little Waitrose”, which opened on Tuesday after a 58-year absence from the area.
New store manager Jay Radia said: “Muswell Hill is an exciting, vibrant community and it’s great to be back.
“Our first store was open here until 1954 so it would be interesting to see if any of our new customers shopped there to hear how it compares.”
The store has created 67 new jobs and the company has already vowed to pledge £6,000 and 100 employee hours every year to local causes and charities nominated by its new customers.
This month, the store will share £500 between North London Hospice, North London ME Network and Rokesly Children’s Centre.
Yet just a few months ago the store’s future was cast in doubt when squatters took over the site, before being removed in March after losing a County Court battle with Waitrose.
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